Such is the nature of most accessories, even the cheap ones. The mark ups there are just bigger than on core tech. People are comfortable for some reason paying 75% margins on plastic shells even when they want commoditized space age electronics. Blame it on Gillette. But you don't have to pay MSRP. I saw half off pricing all the way back in November. For the patient, there is the possibility of paying only a small luxury tax rather than being flat out robbed.