https://twitter.com/ProjectAra/with_replies Market pilot delayed to 2016, location unknown. This does not bode well. The complexity of the partnerships involved here and the fast pace of mobile tech means that delays are costly and perilous. They need to keep partners on board and recruit more, and I bet you every partner out there is looking at this with the same dismay I am wondering just how much they'll have to invest before they can make their first sale. Ara has gotten good publicity by letting the techies appeal to techie journalists. But now I think they need a huge mainstream public relations effort to stay on the rails and avoid a death spiral.