Yep, I don't think that's the Apple direction either, case in point the Mac to PC ads! A clear strategy to increase the Apple desktop/laptop sales, but also with intel inside give PC users the option to not re-purchase software, that is one can integrate both worlds. That in mind, ... @r0k, Right on, Hal beat me to it, yes the iPod strategy is a clear indication that given Intel inside, and Apple's precedent of making it easy for PC users to use iTunes, I can see a day when BB can sync via MMe or other. It appears to me that the real issue is coming to market with a product that works, and works better than what's out there. For instance, look how long it took to get push working right just in the all Apple environment! Can you imagine the fallout of saying you can sync your BB and the experience sucks! I think that there are some real compatibility issues that Apple engineers have not been able to work out to Steve's satisfaction to open up the ITS world to BB's. IMHO ... And back to QF's original post, I equally believe that there is something engineering wise that keeps Apple from rolling out the PIM killer. I base that on the killer apps that the iPhone has so far, not killer with regard to new technology, but killer versus user-friendly, user-experience, and design, browser touch screen iPod push email (not the true BB experience, but darn impressive nonetheless) phone quality and dialing (forgetting one hand use for the moment) virtual keyboard (true "tweakers" don't like it, but the darn thing sells iPhones) thin and cool! LOL Handsdown, as Hal eludes to these are the new bar that others are trying to emulate. I have this feeling that todo's, etc. just were not up to the standard of "killer" above, thus Apple needed more time IMHO, to avoid a MMe disaster.