I mean, is it really necessary or even advisable to pay $700 to $1k for a phone any more? If you see an advert from a device manufacturer, it will be one of these models. The carriers may show some less expensive models but their interest is selling you their service, not so much the device. Back in the exciting days of the PDA, we always awaited the next great thing but tech was improving at a rapid rate and we could see that the devices we already had in our hands were being rapidly outdated. Nowadays, things seem to have leveled off and the mid-tier devices seem to offer all the day-to-day functionality anybody could need. Now the ads for the flagships are more focused on their exterior and not so much their capabilities (or am I the only one who thinks so?) .