Shipments of Windows Phone 7-based Devices Reach 1.5 Million in Six Weeks Discussion

[Ed Hardy]

Ever since the first devices running Microsoft Windows Phone 7 hit store shelves this fall, many people have been wondering how well these new smartphones are selling. Microsoft has kept quiet about the number of units sold, until today.

Read the full content of this Article: Shipments of Windows Phone 7-based Devices Reach 1.5 Million in Six Weeks

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[Drillbit]

People should not compare it with the iPhone and Android when they were first released. The smartphone market then was literally a few times smaller (its been growing nearly 50% YOY at least). Also the iPhone was one carrier in one country, and Android was literally a mid end handset in the smallest of the big four carriers in only the US. WP7 launched with 10 top end models, 60 carriers and 30 countries, wih a 500 million dollar ad budget and when you start dividing the figures up, that's a pretty bad dilution. 1.5 million shipped = $15 per WP7 license per handset, that's $22.5 million income for MSFT vs. 500 million dollar ad expenditure. And that's shipped, not sold. (Android activation figure comes when the phone is sold, and the user logins to his Google login for the first time on the phone. which sends a message with the phone's IMEI and user login to Google which then activates both GMail and the Android Market on the phone. And that's 300,000 each day).